Communications Professional with over 8 years of experience in strategic storytelling. Skilled in writing, digital marketing, public relations, video production, multimedia journalism and brand engagement.

YMCA of Central Ohio

● Lead strategic communications across a 13-branch association and housing services in a five-county region, advancing organizational visibility, trust and community engagement through multi-channel campaigns. 

● Develop and execute social-first and digital content strategies, producing multimedia stories that positions the YMCA as a trusted community asset for health, youth development and community well-being. 

● Designed a new internal communications process, boosting digital engagement among 1,500 staff. 

● Partner with executive leadership, program directors, agencies and corporate sponsors (e.g., PNC Bank, Columbus Blue Jackets) to align messaging, amplify initiatives and increase brand engagement across Central Ohio. 

● Manage paid advertising campaigns for membership programs and philanthropy support; lead targeted email outreach and multimedia content creation using Adobe Creative Suite, tracking performance using Meta Business Suite, Sprout Social and Daxko Engage CRM tool. 

● Coordinate media relations and executive messaging, resulting in almost weekly high-profile broadcast and print coverage including a feature story and cover photo in leading regional publications. 

● Drove YMCA Camp Willson’s largest summer registration, led digital efforts for a fundraising campaign that surpassed its goal by 200%+ and exceeded monthly membership growth goals; authored award-winning nomination highlighting philanthropic impact of YMCA donor.